
YOUR FRACTIONAL COO.
Your vision is clear - you need to focus on what matters.
Reclaim your focus on innovation while I clear the path and simplify the operational management.
HELPING FOUNDERS DO WHAT THEY DO BEST
Reclaim your focus with confidence
I don’t need to tell you that startups are the breeding ground for groundbreaking innovations. You know that. You are that.
As your start up grows, the complexities of operational management can overwhelm, pulling you away from what matters most: innovation and delivering value.
You don't want that to happen so that's where I come in - your partner in operational excellence.
I provide the strategic operational guidance you need to allow your vision to become reality. Long term.
The tech landscape is constantly evolving. Arguably, more so now than ever. Adaptability is everything. I'll help you navigate trends and challenges so you’re always prepared for what the future holds.
Together, we can turn ambitious ideas into thriving realities.
Trusted by:

SERVICES
There's a few ways that I can ensure your operational excellence.
Exactly what that looks like will depend on your business and your vision but, regardless, you'll have the support and the guidance that you need to thrive.

ADVISORY SUPPORT
You need high-value operational insight to stay ahead of the challenges that come with growth.
You don't need an full-time COO.
Over at least four months, we will meet regularly and I'll provide tailored guidance. As your trusted advisor, I'll guide you on how to approach key operational and strategic challenges.
The focus? Scaling, team structure, operational efficiency, and decision-making. We'll work together to agree your priorities and remove barriers to growth.
ADVISORY SUPPORT
You need high-value operational insight to stay ahead of the challenges that come with growth.
You don't need an full-time COO.
Over at least four months, we will meet regularly and I'll provide tailored guidance. As your trusted advisor, I'll guide you on how to approach key operational and strategic challenges.
The focus? Scaling, team structure, operational efficiency, and decision-making. We'll work together to agree your priorities and remove barriers to growth.

TACTICAL PROJECT
Need a hand with a temporary project or specific challenge?
It could be operational process design, fundraising readiness, OKR implementation, systems optimisation, or something else altogether.
Whatever the issue, we'll hit those goals together while freeing you up to do what you do best.
Ongoing commitment isn't necessary at all here but these projects usually result in a trusted, long-term relationship.


EMBEDDED COO
Ready to to unlock the next stage of growth? You're at the point where you need stability, strategic clarity, and executional support. You need a deep operational leadership without hiring a full-time COO.
With 1–2 days per week of dedicated involvement, I become an embedded part of your business. I'll be active in Slack, use a company email, and work alongside your team.
I'll be there to help scale operations, optimise processes, and ensure execution stays on track.

"Growth is never by mere chance. It is the result of forces working together."
(James Cash Penney )
REDUCE COST
TEAM MANAGEMENT
RESOURCE ALLOCATION.
SCALE
EFFICIENTLY
STREAMLINE OPERATIONS
MANAGE RAPID GROWTH
IMPROVE
ROI
CUT WASTE
OPTIMISE RESOURCES
HEAR FROM SOME OF OUR CLIENTS
Jeff Townsend
Critical Minerals Association
“Project Bonsai expertly navigated the CMA through some complex internal restructuring to help us best position ourselves for a run of extended growth.
James was patient and willing to work with us to understand our challenges and provided a tailored suit of solutions to help us.
The CMA can't rate James and project Bonsai highly enough.”
James Clark
K3C
James is a strategic partner through pivotal stages of our growth. He brings a rare mix of operational experience, funding and valuation knowledge, attention to detail, and humility — always cutting through noise and helping us focus on what really moves the needle. I’d recommend him to any founder who needs a business and thought partner.”
Rich Ashton
First Party Capital
“James has been an exceptional resource to portfolio, providing hands-on strategic and operational support. His ability to quickly diagnose challenges, bring structure, and drive value has been instrumental in helping our founders navigate key growth phases. Whether embedded in the business or advising at arm’s length, James consistently adds clarity, momentum, and trusted direction.”
WHO IS PROJECT BONSAI?
I'm James and I'm a fractional COO on a mission.
Seeing a founder's idea come to life is one of the greatest rewards of my work.
You're wired for big ideas and groundbreaking tech rather than endless operational to-do lists. That's where Project Bonsai steps in.
I get it. As your startup scales, the operational complexities can quickly overshadow your core mission. It’s all too easy to focus on short-term gains and overlook long-term stability.
My job is to seamlessly integrate your team, streamline your processes, and build an operational backbone that frees you up. Or simply to help guide you on all of this. Either way, you get to reclaim your valuable time.
Think of me as your safety net and strategic guide, nurturing your business for sustainable growth, just like a bonsai.
I've done this before. Many times.
I want you to succeed. Let's ditch the operational drag and get you to where you want to be. This will be a lasting partnership.

REACH OUT. LET'S TALK.
BOOK A FREE DISCOVERY CALL.
Let's chat
